NSAC: Snapple

 Snapple sought a new campaign to help the brand obtain market value at a national level. The company's previous campaign "Born in New York, Made for everybody," had not been successful, and instead alienated the brand to markets outside the Northeast. Snapple saw the value in life's delightful moments. Snapple wanted their product to take part in the daily activities of their consumers. By transforming typically mundane activities into opportunities for fun, my team and I were able to insert Snapple into "life's delightful moments."